Growing to keep our members going: Lynk & Co exceeds 2021 sign-up targets

We’ll be honest: 2020 was a challenging time to launch a brand. Good thing we like challenges. 

Global pandemic and all, Lynk & Co launched in several European markets in September 2020. Since then, we’ve opened two Lynk & Co Clubs (with more on the way!) and increased our pace of recruitment to support the growth. Just five months after opening our waitlist, Month-to-Month Membership sign ups exceeded our annual target of 9000 members.  Now, in May 2021, we’ve welcomed 15,000 members from across Europe—primarily from Sweden, the Netherlands, Italy, Germany and Belgium.  

While we pride ourselves on being a digital brand, we also know how important it is to have physical locations to connect with our members in all markets. The Amsterdam Club opened in October 2020 and our hometown Gothenburg Club opened in January 2021. We’re planning to open five more Clubs this year. Next in line are the Antwerp and Berlin Clubs, set to open this summer, followed by Clubs in Barcelona, Paris, and Milan.   

To support our entry to the European market, we’ve gotten help from a few new friends. Since the launch, we’ve recruited 100+ new teammates from around the globe. 

We’ll be keeping up (and increasing) our recruitment pace by welcoming 290 new team members in 2021. By the end of the year, the Lynk & Co fam will include ∼550 employees in Sweden, Italy, Belgium, Netherlands, Spain, France and Germany.  

Even with the rapid growth, we’re focused on recruiting in a smart, sustainable, and inclusive way. In an industry that’s traditionally dominated by males, we’re proud to have achieved a 50% (M) /50% (F) gender split. We’ve also focused on having an international team, with employees of 26 different nationalities working toward the same vision of changing mobility forever.