Media Alert: LYNK & CO 08 LIGHTS UP EUROPE WITH IMPACTFUL OOH CAMPAIGN
What: Lynk & Co is rolling out a bold Europe-wide Out-of-Home (OOH) campaign to support the launch of the game-changing Lynk & Co 08 – the first plug-in hybrid SUV in Europe offering up to 200 km all-electric range combined with DC fast charging. This milestone product redefines what’s possible for plug-in hybrids, delivering over 1,000 km total range, premium design, and a 5-star Euro NCAP safety rating.
The OOH campaign highlights Lynk & Co’s ambition to lead the way in sustainable, flexible mobility while embedding the 08 firmly into the rhythm of everyday life. It also reflects the company’s rapid growth: from operating in seven European markets in 2024 to now being present in 25 European markets, with 100 sales points confirmed, and 400 aftersales locations already in operation – all supported by its strategic collaboration with Volvo Cars. Underscoring its expansion strategy, recently Lynk & Co has announced its entrance in three new critical markets: Czech Republic, Austria, and Switzerland.
The campaign features high-visibility placements in central urban hubs across Europe, showcased on premium digital screens and large-scale formats in areas with strong pedestrian and commuter flows. By blending digital and traditional OOH executions, the campaign ensures consistent visibility while reinforcing Lynk & Co’s positioning as a design-led, lifestyle-driven brand.
Our Lynk & Co 08 OOH campaign reinforces that we’re here to show up for consumers, giving more people greater access to the 08. By placing our campaign in carefully selected, high-impact locations across Europe, we go beyond traditional advertising. These touchpoints don’t just showcase the car, they immerse the Lynk & Co 08 into the everyday rhythm of modern living
Mathieu Spencer, Chief Marketing Officer, Lynk & Co International
Where:
Each location in the campaign has been strategically selected for its ability to connect Lynk & Co with dynamic, high-traffic audiences in Europe’s most vibrant urban centres.
Belgium
In Antwerp, Meir – the city’s premier shopping street – offers unparalleled exposure to millions of annual visitors, from local residents and families to international tourists and style-conscious shoppers. It’s a bustling hub where fashion, culture, and everyday life converge, making it the perfect stage for Lynk & Co to meet modern urban audiences.
Netherlands
In Amsterdam, iconic spots such as Rembrandtplein and Kalverstraat provide direct access to the beating heart of Dutch city life. With their strong pedestrian flows and international draw, these areas embody the mix of creativity, culture, and modern mobility that Lynk & Co stands for.
Italy
In Milan and Rome, placements at landmarks such as Piazza del Duomo, Gae Aulenti, and key cultural and commuter corridors immerse the Lynk & Co 08 into Italy’s urban pulse. These sites are not only among the most visited in Europe but also symbolize design, heritage, and forward-looking lifestyles – aligning seamlessly with the brand’s DNA.
Spain
In Madrid, high-profile venues along the bustling Gran Vía, including renowned theatres and shopping corridors, allow Lynk & Co to engage with a broad spectrum of city dwellers and global travellers in one of Europe’s liveliest capitals.
Germany
In Berlin, placements near Potsdamer Platz position Lynk & Co at the crossroads of history, business, and modern culture. As a symbol of Berlin’s rebirth and global outlook, this area attracts professionals, commuters, and tourists alike.
Sweden
In Stockholm, visibility at the Mall of Scandinavia and Sergels Torg ensures connection with Sweden’s most diverse and dynamic audiences. The Mall of Scandinavia, one of Northern Europe’s largest shopping centres, draws millions annually, while Sergels Torg, the city’s iconic central square, represents the everyday heartbeat of Stockholm. Together, they give Lynk & Co a commanding presence in the Swedish capital’s cultural and commercial life.
By weaving the Lynk & Co 08 into the flow of these iconic locations, the campaign doesn’t just showcase a car, it places the brand at the center of how Europeans move, gather, and live today.
To learn more about the Lynk & Co 08 and book a test-drive visit our webpage.
