LYNK & CO LAUNCHES “WONDER. FULL.” CAMPAIGN TO CELEBRATE THE UPGRADED 01
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GOTHENBURG, SWEDEN [July 28, 2025] - Lynk & Co has launched a bold new European campaign to promote the upgraded Lynk & Co 01 – a re-engineered car shaped by community feedback and loaded with joyful features. The campaign, titled “Wonder. Full.”, kicks off across Europe in late July 2025 and will run for two years.
At the heart of the campaign is the hero film, “Let’s Get on 01,” a high-energy, feel-good celebration of self-expression and family fun. Directed by Sam de Jong and produced by We Are Pi, the spot features a family that turns a typical drive into a spontaneous city party - with the new 01 as the perfect co-pilot. Packed with features like a panoramic sunroof, 360° cameras, ambient lighting, and a selfie cam, the new 01 is positioned as a car full of life – at a price that doesn’t drain it.
With the line “Wonder. Full.” the campaign breaks away from empty-road clichés and embraces Lynk & Co’s signature personality: bold, fun, and built for the next generation of drivers.
The new 01 continues to be a strategic priority for Lynk & Co, as the brand expands its product portfolio. With the recent introduction of two additional models, Lynk & Co now offers three models in Europe, further strengthening its position in the mobility space. The campaign also underscores Lynk & Co’s commitment to designing vehicles that reflect the real needs of real people – many of the 01’s new features were developed directly in response to user feedback.
Campaign Details
· Launch: Late July 2025
· Markets: Netherlands, France, Germany, Sweden, Spain, Belgium, Italy
· Media: Digital film (60s + 15s), 7 campaign stills, OOH
The new 01 is a car packed with features and packed with joy. This campaign captures that with humour and humanity. It’s a celebration of all the little moments that make driving feel enjoyable. We wanted something that felt relatable and real, with just the right amount of fun — and this spot brings that to life beautifully. — Mathieu Spencer, Chief Marketing Officer, Lynk & Co International
Mathieu Spencer, Chief Marketing Officer, Lynk & Co International
The auto industry is shifting so fast that the old playbook is useless, so our Lynk & Co 01 launch ditches empty-road clichés for a burst of rule-breaking personality that mirrors the brand’s disruptive roots, fully-loaded features, and community vibe.
Patrick Garvey, Managing Director, We Are Pi
Availability
The Lynk & Co 01 is available online via local Lynk & Co websites and through selected retail partners.
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