· With this new opening, the company reaches twelve Clubs in Europe and reinforces its commitment to Spain after landing in Barcelona in 2022.
· The Club, located at number 1 Gran Vía, has a space of 360m2 where users can learn first-hand about the latest developments of the brand.
· The Madrid Club has been designed by the prestigious Masquespacio studio, which stands out for innovative, creative, and disruptive vision.
24 of April 2024 – The complete Lynk & Co experience has just landed in Madrid. The Club has opened its doors at number 1 Gran Vía. With this new space, the company now has twelve clubs in Europe, including two in Spain. After the opening of Barcelona in 2022, the arrival in Madrid marks a definitive step towards the consolidation of Lynk & Co's business in Spain.
Spain is a key market for Lynk & Co and opening a Club in Madrid is a milestone that reinforces our commitment to Spanish consumers. Our Clubs offer immersive brand experiences in selected cities around Europe. It’s not about being everywhere, but about being in the right places – and Madrid is certainly the right place to beNicolas Lopez Appelgren, CEO of Lynk & Co International.
The new Club has 360m2, spread over two floors of 180m2. Through this space Lynk & Co captures the vibrant energy of Madrid, but also invites customers to experience first-hand the innovation and exceptional design of the iconic '01' in a unique and provocative environment.
The entire complex has been designed by the award-winning Valencian studio Masquespacio, which has managed to capture the essence of Spanish culture, drawing inspiration from emblematic elements of the capital, paying exceptional homage to Madrid's La Zarzuela theatre and Velázquez's masterpiece, "Las Meninas".
The '01' is presented as a highlight, allowing visitors to get to know the details of the car and learn more about the flexible offers available (subscription, lease, buy, borrow and sharing).
Following the arrival in Barcelona in 2022, the Madrid Club reflects the company's commitment with the Spanish market and consolidates its position as a key player in the sustainable automotive sector.
Lynk & Co’s arrival in the heart of Gran Via presents a modern take on how mobility is perceived. Each of the brand’s Clubs in Europe is strategically located in key points that bring to life the city’s character and soul.
In the new Club, Lynk & Co presents an exceptional line-up of partner brands that share its core values. Among these partners are names such as Velca, SAYE, NWHR, OWL, Melanje, and Piece With Artist, each renowned for their commitment to sustainability, innovation, and inclusion.
By fostering collaborations with like-minded brands, Lynk & Co continues to demonstrate its dedication to offer not just a product, but a lifestyle experience. Visitors to the new Club can expect nothing short of an amazing journey that celebrates the best in design, sustainability, and community.
Ana AthanasopoulosRomana.athana@romanrm.com+34 689 536 465
Andrea MenéndezRomana.menendez@romanrm.com+ 34 630 054 563
About Lynk & Co
Lynk & Co is more than just a car company; it’s a mobility provider committed to flexibility as its core principle. With a diverse range of car ownership options – from subscription to lease to purchase – Lynk & Co is at the forefront of the car-sharing movement. The brand combines vibrant, innovative design with pioneering connectivity solutions, offering consumers a forward-thinking driving experience.
Established in 2016 and headquartered in Gothenburg, Sweden, Lynk & Co utilizes its own and operated business model to serve seven core markets: Sweden, Netherlands, Belgium, Germany, France, Italy, and Spain. Through distinct business models, the company is extending its presence to 19 European markets by the end of 2024. Committed to a positive impact, Lynk & Co drives change by championing progressive practices and continuously pushing the boundaries for a better future for the automotive industry and for people.