Nicolas Lopez Appelgren appointed as CEO of Lynk & Co in Europe

2023 December 21st, Gothenburg, Sweden – Lynk & Co, the premium global mobility brand, announces that Alain Visser has agreed to step down as CEO of Lynk & Co in Europe to pursue other opportunities outside of the company. He will be succeeded by Nicolas Lopez Appelgren from January 8th, 2024.

Nicolas Lopez Appelgren is currently Head of Retail Operations at Volvo Cars and brings over 28 years of global automotive retailing and marketing experience to the brand. In his current role, Nicolas has led Volvo Cars’ retail and commercial operations transformation, helping the company develop more direct relations to users, integrate online sales with Volvo’s retail network, and improve customer care through more direct response channels.

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Prior to becoming CEO of Lynk & Co in Europe, Nicolas held extensive roles at Volvo Cars in retail management, product management, marketing, and business development. He has been a key figure in the expansion of Volvo’s market presence in Europe and the Americas.

Alain Visser was appointed senior Vice President of Global Marketing and Sales at Geely Auto Group in 2015. He was instrumental to the establishment of the premium brand Lynk & Co and was the brand’s European region CEO from 2017. He was key to creating new experiences for customers through connected vehicles technology and business models.

Since Lynk & Co’s inception in 2017, it has already delivered more than 1 million vehicles globally, becoming one of the world’s fastest growing premium automotive brands. We would like to thank Alain for his many years of service and everything he has done in building a strong foundation for the future of Lynk & Co. We are delighted to welcome Nicolas to Lynk & Co and look forward to working with him as the brand moves into the next phase of its global development plan. Mr. Jerry Gan, Geely Auto Group CEO

About Lynk & Co

Lynk & Co was created to provide mobility solutions for the connected generation. We do make really, really good cars (the kind that has all the features you want without you having to ask for them), but we also offer a new way of using those cars. With a flexible range of car ownerships, we continue to push evolution, towards meeting the needs of our cool-consumers on their own terms.

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