2023 December 21st, Gothenburg, Sweden – Lynk & Co, the premium global mobility brand, announces that Alain Visser has agreed to step down as CEO of Lynk & Co in Europe to pursue other opportunities outside of the company. He will be succeeded by Nicolas Lopez Appelgren from January 8th, 2024.
Nicolas Lopez Appelgren is currently Head of Retail Operations at Volvo Cars and brings over 28 years of global automotive retailing and marketing experience to the brand. In his current role, Nicolas has led Volvo Cars’ retail and commercial operations transformation, helping the company develop more direct relations to users, integrate online sales with Volvo’s retail network, and improve customer care through more direct response channels.
Prior to becoming CEO of Lynk & Co in Europe, Nicolas held extensive roles at Volvo Cars in retail management, product management, marketing, and business development. He has been a key figure in the expansion of Volvo’s market presence in Europe and the Americas.
Alain Visser was appointed senior Vice President of Global Marketing and Sales at Geely Auto Group in 2015. He was instrumental to the establishment of the premium brand Lynk & Co and was the brand’s European region CEO from 2017. He was key to creating new experiences for customers through connected vehicles technology and business models.
Since Lynk & Co’s inception in 2017, it has already delivered more than 1 million vehicles globally, becoming one of the world’s fastest growing premium automotive brands. We would like to thank Alain for his many years of service and everything he has done in building a strong foundation for the future of Lynk & Co. We are delighted to welcome Nicolas to Lynk & Co and look forward to working with him as the brand moves into the next phase of its global development plan.Mr. Jerry Gan, Geely Auto Group CEO
About Lynk & Co
Lynk & Co is more than just a car company; it’s an innovative mobility provider. Offering a diverse range of car ownership options – including subscription, lease, purchase, and car sharing – the brand combines vibrant, cutting-edge design with pioneering connectivity solutions, offering consumers a forward-thinking driving experience.
Established in 2016 and headquartered in Gothenburg, Sweden, Lynk & Co utilizes its own and operated business model to serve seven core markets: Sweden, Netherlands, Belgium, Germany, France, Italy, and Spain. Through distinct business models, the company is extending its presence to 22 European markets by the end of 2024. Committed to a positive impact, Lynk & Co drives change by championing progressive practices and continuously pushing the boundaries for a better future for the automotive industry and for people.