Cheers to five years: Lynk & Co celebrates anniversary with unprecedented Month-to-Month membership milestone

It’s been five years since mobility brand Lynk & Co was revealed to the world, offering a revolutionary new approach to disruptive, shareable mobility.

Lynk & Co’s core promise when it launched in Berlin on 20 October, 2016 was to challenge and reimagine how cars are bought, owned, and used by offering simple, hassle-free access to mobility at a competitive price.

Within the first year after the company’s birth, it became an instant hit. Launching with a more traditional business model in China, Lynk & Co had a record sales start. The first online store opened for pre-sales in 2017 and immediately received 6,000 orders in just 2 minutes 17 seconds. The brand quickly established itself in the market with record numbers of Lynk & Co cars delivered to customers in its first year, becoming the world’s fastest-selling new brand.

Since the European launch in 2020, Lynk & Co has found overwhelming success with members signing up to its flexible Month-to-Month membership. More than 90% of Lynk & Co members have opted to become Month-to-Month members of the Lynk & Co community, choosing flexible access to a car rather than ownership.

Lynk & Co has also significantly outperformed its first-year target of 9,000 members in Europe, today it has welcomed over 27,000 members.

Month-to-Month membership rejects the long-term lease agreements seen throughout the automotive industry, offering consumers access to a Lynk & Co 01 for one month at a time. Members can continue or cancel the membership at the end of each month, much like Spotify or Netflix, depending on their lifestyle needs. It also offers a direct-to-consumer approach, nullifying costly dealership intermediaries.

Users can sign up for a Month-to-Month membership with a car for up to €500 per month. Members can lower their monthly costs when they share their cars and change or cancel their membership with one month’s notice. Alternatively, if a user doesn’t need a car of their own, they can still sign up for a membership to borrow from other members and pay-per-use, while accessing all of the cool lifestyle perks that come with being in the Lynk & Co community.

Designed and engineered in Sweden, Lynk and Co’s revolutionary mobility offer has created a new experience and a new mobility offering with safety as standard. In 2021, the Lynk & Co 01 claimed a full five stars in the Euro NCAP safety assessment.

Lynk & Co’s mobility membership provides customers the ultimate flexibility when it comes to accessing mobility. It’s easy to sign up in a few steps online, or in-person at one of the brand’s –in-person locations.

The center of Lynk & Co’s retail experience are Lynk & Co Clubs, a modern alternative to traditional dealerships. Lynk & Co Clubs showcase local partner brands alongside the 01, as well as providing space for events, a coffee bar, and coworking areas... all with unforgettable Lynk & Co hospitality and atmosphere. Today, there are four Clubs across Europe in Amsterdam, Antwerp, Berlin, and Lynk & Co’s home city of Gothenburg, with more to come across major European cities.

Within five years the company has progressed from start-up to a global mobility power player. And the journey has just begun.