Sure, with the 01, Lynk & Co covers all the standard (and not-to-standard) car essentials: four wheels, an engine, etc. But there’s also so much that defies the traditional experience of a car.
Lynk & Co launched in Europe in the autumn of 2020 with our 96% campaign, in which we explored the possibilities of using cars more efficiently, creating communities, and making mobility more sustainable. The Not A Car campaign is a follow-up to 96% where we show how Lynk & Co answers this call for innovation, offering flexible mobility made for modern life.
Both 96% and Not a Car were directed by Caroline Koning (recent work includes campaigns for Nike, Wrangler, Roberto Cavalli) and created in collaboration with international creative agency Halal. We’ve been lucky to connect with Halal’s network of talented creatives, and have worked with photographers/directors Karen Rosetzsky, Lotte van Raalte, Anna van 't Hek and Mea Dols de Jong on campaigns and projects since our launch.
The Not a Car campaign is a new stage for Lynk & Co as we make this bold idea into a reality. We’re happy to have been able to work with some incredible creatives to bring the Not a Car campaign to life, and we’re so excited to share our vision for the future of mobility with the world.Robin van der Kaa, Head of Creative at Lynk & Co
With Lynk & Co, there’s no haggling over prices or negotiating for features; there’s just one, standard, awesome configuration. You don’t need to read insurance brochures or sit in a cold mechanic’s shop every time you need maintenance; we’ll handle all the details and servicing, so your experience is smooth. And you don’t need to let your car gather dust and take up space; you can share it with friends, family, and neighbors whenever you want with just a couple taps.
About Lynk & Co
Lynk & Co is more than just a car company; it’s a mobility provider committed to flexibility as its core principle. With a diverse range of car ownership options – from subscription to lease to purchase – Lynk & Co is at the forefront of the car-sharing movement. The brand combines vibrant, innovative design with pioneering connectivity solutions, offering consumers a forward-thinking driving experience.
Established in 2016 and headquartered in Gothenburg, Sweden, Lynk & Co utilizes its own and operated business model to serve seven core markets: Sweden, Netherlands, Belgium, Germany, France, Italy, and Spain. Through distinct business models, the company is extending its presence to 19 European markets by the end of 2024. Committed to a positive impact, Lynk & Co drives change by championing progressive practices and continuously pushing the boundaries for a better future for the automotive industry and for people.